Staff Product Designer · ServiceNow

Bhanu Nihal
Gudia

On a mission to become an AI-native designer — and bring every designer along. Figuring it out in public, sharing each lesson on the way.

Using AI to make better design decisions, not just ship faster. No prompt worship. No tool chasing. No hype.

Shipped a production UI rebuild in a single weekend with an AI IDE

01Building in public

Most designers are being told AI will replace them. I think the opposite: designers who learn to design with AI will define what comes next.

Currently wrestling withWhere AI's judgment should end and a designer's taste should begin.

Video: How to leverage AI in your UX design process
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How to leverage AI in your current UX design process

02Selected work

Where design, code & AI meet.

Not a gallery of screens — stories of moments where stepping past the design role moved a real metric. Major projects are under NDA, so happy to walk through those on a call.

Revitalizing an Internal Tool with AI Designer + FE Dev

Analysts were hitting F5 every few seconds out of refresh anxiety. With zero spare developers and a locked backend, I designed and shipped a full UI revamp over a weekend using an AI-powered IDE.

~30% faster case handling 24+ components migrated -20% server cost
From Fragmented Tools to a Unified Fraud Prevention Platform Lead Designer · 6 wks

When the research team was let go, I won back a line to users by redesigning the sales team's decks — then unified four disjointed risk products into one decision engine, validated with clients before a line of production code.

7 banks signed pre-build +25% projected revenue New launch process
Reimagining the SOP Experience for LeapScholar Product Designer

Untangled the statement-of-purpose journey for students applying to study abroad — research-led from a domain I started knowing nothing about.

A Year in Review at Yubi (23–24) Lead Designer

A retrospective of one year shipping across the stack — a no-code workflow builder, an LLM-assisted CAM flow, a mobile app for 9,500+ field agents, and the Figma plugins and design-system work behind them.

9,500+ field agents reached 80% workflow TAT cut
Designing a Dashboard for Volopay Product Designer

A focused dashboard redesign for a spend-management fintech — turning a two-line brief into a clearer, card-led overview.

What Do I Cook? — Simplifying Cooking with Tech Personal · UX Research

A self-initiated, research-led project on the everyday "what do I cook?" decision — diary studies, behavioural archetypes, and a weighted decision matrix to land the right idea.

03Beyond design

Where I stretch past the canvas.

AI experiments, automations, design-system work, and the leadership and PM muscles I build alongside design.

04The path so far

Eight years, building across the stack.

From design agency to staff designer — consistently shipping end-to-end and bridging design with engineering.

Staff Product Designer · ServiceNowNov 2025 — Now

Owning the end-to-end build of the subscription & renewals product for Sales & Order Management — scoping problems, prototyping, and shipping features across the stack.

Lead Product Designer · YubiFeb 2023 — Nov 2025

Unified multiple risk products into a next-gen fraud platform, redesigned a mobile app used by 9,500+ field agents, and personally shipped features in React.

No-code workflow builder cut bank collection costs 57% · LLM-assisted CAM workflow took core processes from days to hours, enabling 3× partnership growth · Built two Figma plugins, boosting team efficiency 15%.

Senior Product Designer · LeapFinanceOct 2021 — Feb 2023

Delivered a new loan disbursement system in under 2 weeks (-33% TAT), cut onboarding drop-off 22%, and led a squad managing a $100M+ loan portfolio.

Product Designer · VolopayJul 2021 — Oct 2021

Evangelized design thinking org-wide, ran a company workshop, and hired and managed a team of 3 designers.

UI/UX Designer & Webflow Developer · 17D NorthFeb 2020 — Apr 2021

Designed, built, and launched 10+ websites. Introduced no-code tooling that cut delivery time 3× and doubled company revenue via a new revenue stream.

UI/UX Designer · OpenWifi LabsAug 2018 — Feb 2020

Ran in-depth field studies that informed a successful product pivot into the enterprise sector.

UI/UX Designer · FreelanceJan 2018 — Aug 2018

Worked with clients across industries to deliver the right solution for their business.

Major projects are under NDA. I'm happy to do a walkthrough on a 1:1 call.

05Off the clock

Self-appointed Chief Fun Officer.

Culture isn't a side quest for me. At ServiceNow I've taken on the (self-appointed) role of Chief Fun Officer; at Yubi I was the Engagement Buddy for our Hyderabad office — running festival celebrations, potlucks, office games, and welcome rituals that pull people together across teams.

Team celebrations, potlucks, office games and group gatherings I've organised

More on how I think about team culture the Engagement Buddy story

06Connect

Let's build what's next.

LinkedIn /in/bhanunihal
Instagram @nihalgudia
YouTube @nihalgudia